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Let's stretch beyond what is customary or comfortable,

   in the pursuit of caring for something or someone else;

Lets go from #selfie to selfless.





Our mission is your mission.

This is an organization that supports and shows up for

other organizations, causes, charities

and needs.

Where there's a need, then we need to help.

There are so many ways to live selflessly, and we all have unique gifts to offer.

You don't need a passport to live selflessly.

You can get started and be inspired, right here, right now.


A welcoming environment for all where

opportunities are approachable

discussions are relatable,

and living selflessly is ENJOYABLE!!!

Don't let your #Selfie dictate the life that you should live;

You are far more stunning than what a tiny lens can capture.

Because you were never created to be captured;

You were created to shine selflessly. 

philosophy & values

HOLY GUACAMOLE, WE TOTALLY GET IT......Getting involved can be completely overwhelming! (insert deep sigh and eye roll here). Most people stop before they even have a chance to get started. The needs are too vast, and the opportunities usually appear demanding or outlandish. There is no way that giving back could be obtainable to the everyday American.

But what if it was?...

Selfie to Selfless serves as an organization that welcomes ordinary people to do extraordinary things.


But what is the definition of extraordinary? More often than not, “extraordinary” does not involve a passport, but requires a stretch of our imagination and comfort zone. According to Merriam-Webster (dot com), extraordinary is an adjective that means; “going beyond what is usual, regular, or customary”. What is “usual” will vary for each one of us.


It is the ordinary moments that add up to extraordinary lives.  

Dream BIG, but never underestimate the little ways you can make selflessness a lifestyle.

This is not a "volunteer once-a-year", "check it off the box of duties" type of thing.

This is a change in perspective from inward to upward, resulting in a more exciting, joy-filled purpose-driven life!

Going through a Selfish-detox is never fun alone, so grab your friends and cultivate your own selfless community!

And don't forget; SHARING IS CARING!

Post and tag        @SELFIETOSELFLESS on Insta so I can help spread your message!

  • Instagram




Hi! My name is Kristen Perino. I'm crazy enough to believe that we CAN be the change that this world wants to see, but I'm reasonable enough to understand that if everyone left for Uganda to help, then who would help the man on the street corner?

I proudly call Los Angeles my home, and you can usually find me zipping around with my eight-pound three-legged adopted pup named Pinot {Grigio}. I am constantly rocking a baseball cap (usually my LA Dogers) for no other reason than I am too lazy to do my hair. I never met a Photo Booth I didn't like, I believe laughter is the best medicine, my favorite humans on the planet are the ages of 6, 3 and 2 years old, and those munchkins call me "Auntie Kray Kray".

I have worked in the Fashion Industry for over a decade (Fashion PR, styling, personal shopping, fashion show producing, retail management, visual merchandising, etc), and I love it. I'm not sure if I have more bags in my closet or under my eyes  at this point, but fashion stole my heart long ago and it has yet to give it back.

proudly have a seat on the Associates Board of AVIVA Organization in Los Angeles. AVIVA is a nonprofit organization that serves children and families in crisis, as well as bringing hope to homeless women through The Wallis House in Hollywood. Previously, I spent six years with National Charity League serving as a member, and then later on, I spent four years mentoring inner city Foster Youth in Los Angeles through Impacting Hearts + Young Life program. Last but certainly not least, I have an extensive background that's decorated with 30 years of experience in "living selfishly", so I would I consider myself an expert on that. For the rest of what I don't know, I laugh at myself & ask for grace as I go along. I'm simply an ordinary woman who is thankful to an extraordinary God.

I am the furthest thing from Mother Teresa that you might encounter, but that's the point. I don't need to be anyone else to give back, and neither do you. I think you're absolutely qualified to start living selflessly right where you are!