Encouraging people to look up & look out, one selfless act at a time.

You don't always need a passport to make a difference. Sometimes, all it takes is a glance up from your phone, and being aware of the needs of someone or something else other than yourself(ie).

Selflessness is a lifestyle, which will produce the fulfilling life that you were created for.


A welcoming environment for all where

opportunities are approachable, 

discussions are relatable,

and living selflessly is enjoyable.

Going through a Selfish-detox is never fun alone, so grab your friends and cultivate your own selfless community!

And don't forget; SHARING IS CARING!

Post and tag @SELFIETOSELFLESS on Insta so I can help spread your message!


Meet The Founder

Hi! My name is Kristen Perino. I'm crazy enough to believe that we CAN be the change that this world wants to see, but I'm reasonable enough to understand that if everyone left for Uganda to help, then who would help the man on the street corner?

I proudly call Los Angeles my home, and you can usually find me zipping around with my eight-pound three-legged adopted pup named Pinot {Grigio}. I am constantly rocking a baseball cap (usually my LA Dogers) for no other reason than I am too lazy to do my hair. 

The real "selfless" behind my "selfie" is my fiance, Mike. Together, alongside our two rescue pups, Pinot (Grigio) and Jefferson, we navigate the waters of what it looks like to give back on a daily basis, and the most efficient, thoughtful ways to run this organization.

I have worked in the Fashion Industry for over a decade (Fashion PR, styling, personal shopping, fashion show producing, retail management, visual merchandising, etc), and I love it. I'm not sure if I have more bags in my closet or under my eyes  at this point, but fashion stole my heart long ago and it has yet to give it back.

proudly have a seat on the Associates Board of AVIVA Organization in Los Angeles. AVIVA is a nonprofit organization that serves children and families in crisis, as well as bringing hope to homeless women through The Wallis House in Hollywood. Previously, I spent six years with National Charity League serving as a member, and then later on, I spent four years mentoring inner city Foster Youth in Los Angeles through Impacting Hearts + Young Life program. Last but certainly not least, I have an extensive background that's decorated with 30 years of experience in "living selfishly", so I would I consider myself an expert on that. For the rest of what I don't know, I laugh at myself & ask for grace as I go along. I'm simply an ordinary woman who is thankful to an extraordinary God.

I am the furthest thing from Mother Teresa that you might encounter, but that's the point. I don't need to be anyone else to give back, and neither do you. I think you're absolutely qualified to start living selflessly right where you are! 



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